[converter for tooltip]

I currently have this code for my tooltip template.  What i want to know is can i pass "DataItem.ArrivalDate" through a converter.  I want to format it with dow, arrivaldate and its currently datetime.

 <DataTemplate>   <Grid>   <Grid.RowDefinitions>   <RowDefinition Height="Auto"/>   <RowDefinition Height="12"/>   <RowDefinition Height="Auto"/>   <RowDefinition Height="Auto"/>   <RowDefinition Height="Auto"/>   <RowDefinition Height="Auto"/>   <RowDefinition Height="12"/>   </Grid.RowDefinitions>   <Grid.ColumnDefinitions>   <ColumnDefinition Width="*"/>   <ColumnDefinition Width="12"/>   <ColumnDefinition Width="Auto"/>   </Grid.ColumnDefinitions>   <TextBlock Text="{Binding Path=DataItem.ArrivalDate}"  Grid.Row="0" Grid.Column="0" Grid.ColumnSpan="3" HorizontalAlignment="Center"/>   <TextBlock Text="{g:LocalizedResource Name=LandingPageGraph_GroupAvailableTip}" Grid.Row="2" Grid.Column="0" HorizontalAlignment="Left"/>   <TextBlock Text="{Binding Path=DataItem.GroupAvailable}" Grid.Row="2" Grid.Column="2" HorizontalAlignment="Right"/>   <TextBlock Text="{g:LocalizedResource Name=LandingPageGraph_TotalSoldTip}" Grid.Row="3" Grid.Column="0" HorizontalAlignment="Left"/>   <TextBlock Text="{Binding Path=DataItem.TotalSold}" Grid.Row="3" Grid.Column="2" HorizontalAlignment="Right"/>   <TextBlock Text="{g:LocalizedResource Name=LandingPageGraph_PriorYearActualsTip}" Grid.Row="4" Grid.Column="0" HorizontalAlignment="Left"/>   <TextBlock Text="{Binding Path=DataItem.PriorYearActuals}" Grid.Row="4" Grid.Column="2" HorizontalAlignment="Right"/>   <TextBlock Text="{g:LocalizedResource Name=LandingPageGraph_ProjectedTip}" Grid.Row="5" Grid.Column="0" HorizontalAlignment="Left"/>   <TextBlock Text="{Binding Path=DataItem.Projected}" Grid.Row="5" Grid.Column="2" HorizontalAlignment="Right"/>   </Grid></DataTemplate>